B2B Prospecting and Outbound Selling
B2B Prospecting and Outbound Selling
Outreach that earns replies, not unsubscribes.
Hands-on training in account research, personalised outreach, sequencing and follow-up, built around your market and your buyers.
Why it matters
Outbound still works, but not the way most teams run it. High-volume, templated sequences damage reply rates, domain reputation and brand perception, while the few messages that do land often reach the wrong person at the wrong time.
This programme teaches a research-led approach. Your team learns to choose the right accounts, find a credible reason to reach out and build sequences that stay relevant from the first touch to the last.
The goal of outbound is not to send more messages. It is to start more of the right conversations.
What the programme covers
Account and contact research
Finding the signals that make an account worth contacting now, and identifying the people who feel the problem most.
Writing outreach that lands
Opening lines, value framing and calls to action that respect the buyer’s time and give them a reason to reply.
Multi-channel sequencing
Combining email, LinkedIn and phone into a coherent sequence with sensible timing and a clear purpose for each step.
Handling replies and objections
Responding to interest, deflection and objections in a way that keeps the conversation moving.
Measurement and iteration
Tracking the metrics that matter, testing message variants and improving based on real buyer response.
Who it is for
SDRs and BDRs, account executives who prospect for themselves, founders running their own outbound, and marketing teams supporting outbound programmes.
What your team leaves with
Rewritten outreach
Your current messages reworked during the session, ready to use with live accounts.
A sequence template
A multi-channel sequence structure tailored to your sales cycle and buyer seniority.
A research routine
A repeatable way to qualify accounts and personalise outreach without slowing the team down.
Clear metrics
An agreed set of outbound measures that focus on conversations and opportunities, not just activity.
If not, the message is describing you, not the buyer.
Formats and delivery
This programme can be delivered as a half-day or full-day workshop, as a four-week multi-session programme, or built into ongoing team coaching. Workshops start from US$1,000 or ₹20,000 for up to 20 participants, online or in person.
Every engagement is senior-led and tailored to your product, market and sales cycle. Travel expenses for in-person delivery are borne by the client.