Amit Drabu is Founder and CEO of ATS Sales Partners, where he leads the firm’s strategy, growth and client engagements across go-to-market, sales outsourcing and business development.

With more than 15 years of experience in demand generation, marketing operations and commercial strategy, Amit has worked with organisations including Google, Capgemini and Persistent Systems. His experience spans enterprise marketing, pipeline development, sales enablement and the design of scalable revenue programmes.

At ATS Sales Partners, he focuses on helping B2B companies translate market opportunity into structured commercial execution. His work covers ideal customer profile development, positioning and messaging, demand generation, outbound strategy, pipeline architecture and sales process improvement.

Amit takes a practical, execution-led approach to growth, combining strategic thinking with disciplined measurement, process design and continuous optimisation. His focus is on creating commercial systems that are clear, repeatable and accountable rather than relying on isolated campaigns or short-term activity.

He studied engineering at the University of Pune and holds an MBA from Amity University, Noida. He is also an author and writer with a long-standing interest in business, marketing, productivity and human behaviour.