Embedded GTM • Sales • Business Development

GTM as a Service & B2B Sales OutsourcingPipeline, contracts, and everything in between.

ATS Sales Partners provides senior-led go-to-market strategy, sales outsourcing, lead generation, business development and contract support for B2B companies across India, the US, UK, Singapore, UAE, Canada and Australia.

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Amrapalli Twinkle SatpathyCo-Founder & Vice President

Practices

GTM Strategy, Sales Support & Business Development
Contract closing available as an add-on.

Geographies

India, US, UK, Singapore, Dubai, Canada & Australia

Structure

Embedded, senior-led, fixed monthly retainer
No account-management layers.

Start here

What are you trying to improve?

Choose the commercial priority closest to where you are today, or tell us what's stuck.

Build my GTM engine

Clarify your ICP, positioning, messaging and route to market.

Explore GTM as a Service →02Most common

Generate B2B pipeline

Add structured outbound execution and disciplined pipeline development.

Explore Sales Outsourcing →03

Expand business development

Build partnerships, channels and new-market opportunities systematically.

Explore Business Development →04

Close deals with confidence

Commercial agreements drafted, reviewed and negotiated alongside the deal, so momentum isn't lost at signature.

Explore Contract Management →05

Strengthen my team's capability

Practical training for founders and sales and marketing teams on prospecting, consultative selling and GTM execution.

Explore Training Programmes →06

Not sure where it's breaking?

Start with a diagnostic of your pipeline, process and conversion gaps, and we'll tell you where to focus first.

Start a conversation →

One connected revenue engine

From market focus to signed revenue.

Six connected stages. One senior-led commercial system.

◎ICPFocus the right accounts

↗OutreachCreate relevant conversations

✓QualificationPrioritise real opportunities

▥PipelineProgress deals systematically

§ContractNegotiate and sign with confidence

▲RevenueMove toward commercial outcomes

Strategy → execution → measurable progression

TargetDefine who matters

EngageCreate buyer relevance

ProgressMove qualified deals

CloseContract without losing momentum

What we do

Strategy, execution and capability across the moments that create revenue.

Strategy without execution creates slides. Execution without strategy creates noise. We combine both, through to signed contract.

GTM as a Service

Positioning, messaging and market execution built around the customers most likely to buy across India and international markets.

ICP & positioningCampaign strategyPipeline architectureReporting

B2B Sales Outsourcing

The execution layer behind founder-led sales, from outbound and lead generation to proposals, CRM discipline and deal progression.

Outbound executionCRM hygieneProposalsSales collateral

Business Development Outsourcing

Partnerships, channels and international market-entry programmes built to become repeatable growth engines.

Channel developmentMarket entryStrategic alliancesPartner management

Sales & Marketing Training

Practical, customised training that helps founders, sales teams and marketing professionals build stronger pipelines, improve conversions and execute a repeatable go-to-market motion.

Consultative sellingProspecting & outreachGTM fundamentalsSales–marketing alignment

Add-on • From pipeline to signed contract

Legal & Contract Management Services

We help close the business we generate, supporting commercial agreements without trying to replace your legal team.

Contract drafting & review
Negotiation support
Vendor & customer agreements
Commercial compliance support

Explore Contract Management

Structured Engagement

Clear pricing, built for your market.

Choose the level of GTM support that matches where your commercial motion is today.

Validation $2,000/month

Starter

Test messaging and validate your ICP.

ICP definition + messaging framework
Targeted outbound sequences
Founder-led selling support
Weekly strategy reviews
Campaign analytics

Start Validation

Pipeline + Deals Recommended $4,000/month

Growth

Full execution with deal progression.

Everything in Starter
Full multi-channel execution
Scaled targeted outreach
Demo handling and qualification
Deal follow-up
Pipeline management

Build Pipeline

Revenue Focus $6,000/month

Close

Enterprise deal running and negotiation.

Everything in Growth
Enterprise deal management
Negotiation support
Custom playbook development
Dedicated GTM strategist
Performance fee alignment

Close Revenue

Performance aligned

Shared upside, clearly defined.

Performance fees are agreed by engagement and typically range from 3–5% of first-year collected revenue from opportunities directly sourced or materially advanced by ATS Sales Partners.

GST, paid tools, advertising and travel are charged separately where applicable.

Team enablement

Sales & Marketing Training

Focused workshops, multi-session programmes and ongoing coaching for founders and B2B commercial teams.

Custom pricing Based on team size, delivery format and programme scope. Explore training programmes

How We Work

From strategy to scalable growth.

A structured, senior-led engagement that turns commercial priorities into measurable execution, with weekly reviews and reporting running through every stage.