Sales & Marketing Training

Practical, customised training for founders, sales teams and marketing professionals who need stronger commercial capability—not generic theory.

Build a team that can create and convert pipeline

ATS Sales Partners delivers outcome-focused programmes built around your market, sales cycle, team experience and growth priorities. Every engagement combines practical frameworks with exercises, role plays and tools your team can use immediately.

Training programmes

Flexible delivery

Programmes are available as focused workshops, multi-session team programmes and ongoing coaching. Delivery can be online or in person for teams in India and international markets.

Formats and pricing

Every format is senior-led and tailored to your product, market and sales cycle. Prices are shown for international clients (US$) and clients in India (₹).

Half-day workshop · $1,000 | ₹20,000

4 hours · up to 20 participants · online or in person

Focus: one commercial skill or problem, taught in depth and practised immediately.

Who it’s for: sales, marketing or founder-led teams that need a quick, targeted improvement in one area.

Scope:

• One topic chosen from GTM fundamentals, B2B prospecting and outbound, consultative selling and discovery, CRM and pipeline hygiene, sales–marketing alignment, or founder-led selling
• A short pre-workshop questionnaire so examples reflect your product and market
• Live teaching with practical exercises, such as rewriting outreach or role-playing discovery calls
• A one-page action checklist for the team

Not included: pre-work beyond the questionnaire, post-session follow-up, or custom content built from your own sales data.

Full-day workshop · $2,000 | ₹50,000

8 hours · up to 20 participants · online or in person

Focus: a connected, end-to-end skill set, such as “from ICP to first meeting” or “from discovery to proposal”.

Who it’s for: teams resetting their approach, onboarding a new cohort, or preparing for a new market or quarter.

Scope:

• Two to three linked topics in a single programme
• A 30-minute pre-workshop call to tailor content to your product, buyers and sales cycle
• Exercises using your own materials: target accounts, live messaging and real deal examples
• Role-plays with structured feedback
• A team playbook summary and a 30-day action plan

Not included: ongoing coaching after the day (available as an add-on).

Multi-session programme · $3,000 | ₹75,000

4 live sessions over 4 weeks · up to 20 participants · online

Focus: changing how the team works, not just what it knows, through learning, application between sessions and review.

Who it’s for: teams that need lasting improvement in pipeline quality or conversion.

Scope:

• A kick-off diagnostic call to agree goals and success measures
• Four live sessions of about two hours, each on one stage of the revenue journey: ICP, positioning and messaging; prospecting and outbound; discovery, qualification and value communication; and pipeline management and deal progression
• Practical exercises between sessions, applied to live accounts and deals
• A final pipeline review in session four, assessing real opportunities against what the team has learned
• A close-out summary with strengths, gaps and recommended next steps

Not included: additional sessions or individual coaching (available as add-ons).

Founder coaching (1:1) · $1,500 | ₹40,000 per month

4 sessions per month · online

Focus: helping a founder build a repeatable sales approach before, or alongside, hiring a sales team.

Who it’s for: founders who still lead most sales conversations and want a more structured, less personality-dependent pipeline.

Scope:

• Four one-hour sessions a month
• Review of the founder’s outreach, discovery calls, proposals and pipeline
• Support on live deals: preparation, objection handling, pricing conversations and next steps
• Building core assets over time: ICP, messaging, a qualification framework and a simple sales process
• Short questions between sessions, answered within two business days

Terms: month-to-month, no minimum commitment.

Team coaching · $4,000 | ₹1,00,000 per month

Online

Focus: improving live performance through regular review of real calls, deals and pipeline.

Who it’s for: sales and business-development teams that already have activity but need better conversion, consistency and forecast accuracy.

Scope:

• Call reviews: recorded calls reviewed each month, with written and live feedback
• Deal clinics: two sessions a month working through stalled or high-value opportunities
• Pipeline reviews: one monthly review of stage definitions, qualification, next steps and forecast quality
• Short individual feedback for each team member
• A monthly summary for leadership: themes, risks and recommended actions

Terms: a three-month minimum is recommended, because behaviour change shows over a quarter rather than a month; month-to-month thereafter.

Extra participants · $150 | ₹1,000 per person per day

Applies beyond the 20 participants included in each workshop or programme.

Terms applicable to all formats

• Travel expenses: all travel and related expenses for in-person delivery are borne by the client and are not included in the fees above. This covers airfare, rail or road transport, local conveyance, accommodation, meals and per diems, either booked directly by the client or reimbursed at actual cost against receipts, as agreed in writing before the engagement starts.
• Taxes: fees exclude GST and any other applicable taxes, which are charged extra.
• Venue: for in-person delivery, the client arranges and pays for the venue, AV equipment and any printed participant materials it needs.
• Online delivery: via Zoom, Google Meet or Microsoft Teams, at no extra cost.
• Materials: workshop materials and playbooks are licensed for the client’s internal use only.

Designed around real work

We can incorporate your live messaging, target accounts, CRM stages and active opportunities so that training creates usable outputs—not just presentation material.

Discuss a training programme

Related services

Training builds your team’s capability. These services help put it to work.