Amit Drabu
GTM strategy, B2B sales, demand generation, positioning, pipeline architecture, founder-led growth and revenue execution.
View Amit’s articles →ATS Sales Partners · Leadership Journal
The Founders’ Desk
Growth. Governance. Judgment.
A founder-led perspective on building, scaling and transforming modern businesses, with practical thinking on growth, revenue and execution.
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Growth & Revenue Strategy
Can AI Lie? What Business Leaders Need to Know
AI may not lie in the philosophical sense, but it can mislead customers with confidence. Amit Drabu on what that means for B2B sales, contracts and trust.
Legal & Contracts
Strategy Is the Deal You Design Before You Sign It
A contract cannot manufacture trust, but it can test a strategy with uncomfortable precision. Three decisions, made calmly before signing, that turn commercial intent into agreements built to…
Growth & Revenue Strategy
The Architecture of Influence: What Mirzapur Reveals About B2B Growth
By Amit Drabu, Founder & CEO, ATS Sales Partners Market leadership is often attributed to visibility, ambition or the strength of an individual leader. Its foundations are less…
Legal & Contracts
The Contract Clause Founders Ignore Until It Costs Them
Why founders should look beyond price and scope to understand how contracts allocate liability, indemnity and commercial risk before they sign.
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