The Founders’ Desk · Author

Amit Drabu

Founder & CEO, ATS Sales Partners

Articles by Amit Drabu on GTM strategy, B2B sales, demand generation, positioning, pipeline architecture and founder-led growth.

Growth & Revenue StrategyFounder-led perspectiveOriginal thinking

Articles

From Amit Drabu

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Growth & Revenue Strategy Oct 14, 2026

Can AI Lie? What Business Leaders Need to Know

AI may not lie in the philosophical sense, but it can mislead customers with confidence. Amit Drabu on what that means for B2B sales, contracts and trust.

Amit DrabuFounder & CEO

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Growth & Revenue Strategy Oct 2, 2026

The Architecture of Influence: What Mirzapur Reveals About B2B Growth

By Amit Drabu, Founder & CEO, ATS Sales Partners Market leadership is often attributed to visibility, ambition or the strength of an individual leader. Its foundations are less…

Amit DrabuFounder & CEO

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