Sales–Marketing Alignment
Sales–Marketing Alignment
One revenue team, not two departments.
A programme that brings sales and marketing onto shared definitions, smoother handoffs, honest feedback loops and joint accountability for revenue.
Why it matters
Marketing optimises for leads. Sales optimises for closed revenue. Each team can hit its own target while the business misses the point, and leads go cold in the gap between them.
This programme brings both teams into the same room to agree how revenue is actually created. They leave with shared definitions, a clear handoff process and a feedback loop that improves targeting and messaging over time.
Each team can hit its own metric while the commercial engine misses the point.
What the programme covers
Shared definitions
Agreeing what counts as a lead, a qualified lead and an opportunity, and who owns each stage.
The handoff
Designing a handoff that preserves context, sets response times and avoids leads falling through the gaps.
Feedback loops
Bringing win, loss and objection insight from sales back into marketing campaigns and messaging.
Joint planning
Aligning campaigns, content and sales priorities around the same target accounts and quarters.
Shared metrics
Moving from separate targets to shared revenue measures both teams can influence.
Who it is for
Sales and marketing teams together, along with the leaders responsible for both. The programme works best when both functions attend.
What your team leaves with
A shared glossary
Written, agreed definitions for every stage from first touch to closed deal.
A handoff agreement
A simple service-level agreement covering ownership, timing and required information.
A feedback rhythm
A recurring meeting format for turning sales insight into marketing action.
Joint targets
A small set of shared revenue measures both teams commit to.
If you are not sure, they probably don’t.
Formats and delivery
This programme can be delivered as a half-day or full-day workshop, as a four-week multi-session programme, or built into ongoing team coaching. Workshops start from US$1,000 or ₹20,000 for up to 20 participants, online or in person.
Every engagement is senior-led and tailored to your product, market and sales cycle. Travel expenses for in-person delivery are borne by the client.