Can AI Lie? What Business Leaders Need to Know
AI may not lie in the philosophical sense, but it can mislead customers with confidence. Amit Drabu on what that means for B2B sales, contracts and trust.
Read article →GTM Field Notes
Author: Amit Drabu
Go-to-Market Strategy Isn’t a Launch Plan. It’s an Operating System.
Most “GTM strategies” are really a list of tactics. A real go-to-market strategy is a repeatable system for turning the right buyer’s problem into a closed deal at a cost…
Read article →Strategy Is the Deal You Design Before You Sign It
A contract cannot manufacture trust, but it can test a strategy with uncomfortable precision. Three decisions, made calmly before signing, that turn commercial intent into agreements built to last.
Read article →The Architecture of Influence: What Mirzapur Reveals About B2B Growth
By Amit Drabu, Founder & CEO, ATS Sales Partners Market leadership is often attributed to visibility, ambition or the strength of an individual leader. Its foundations are less conspicuous: understanding…
Read article →The Contract Clause Founders Ignore Until It Costs Them
Why founders should look beyond price and scope to understand how contracts allocate liability, indemnity and commercial risk before they sign.
Read article →Why Most B2B Pipelines Fail Before the First Sales Call
A practical look at why B2B pipeline problems often begin before sales ever gets on a call, and how better targeting, messaging, qualification and handoffs improve conversion.
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