Case Studies
Commercial challenges, translated into practical execution.
Illustrative examples of how ATS Sales Partners approaches GTM, pipeline, market expansion and commercial coordination across different industries.
GTM Launch — SaaS Startup
An early-stage SaaS company had a strong product but no structured go-to-market plan or pipeline to drive adoption.
We built positioning, outbound campaigns and CRM foundations, helping create the company’s first repeatable customer-acquisition motion.
Outbound Sales Pipeline Build
A data and cloud infrastructure startup relied almost entirely on inbound demand and lacked a consistent outbound motion.
We built a targeted prospecting and sequencing program with disciplined CRM tracking to create a more predictable qualified pipeline.
Channel Partnership Expansion
A telecom services provider wanted to expand into adjacent markets without a structured process for sourcing and managing partners.
We designed and ran partner sourcing, qualification and onboarding, turning channel development into a managed growth program.
GTM-to-Contract Close
A financial software vendor had an enterprise opportunity moving forward but needed faster commercial coordination and contract support.
We supported business development through the commercial process and helped move the opportunity from pipeline to contract close.
GTM for a Growing Practice
A corporate law firm wanted to grow its advisory practice but had no dedicated marketing function or outbound process.
We sharpened positioning and built a practical outbound motion designed to generate qualified conversations with target clients.
Enterprise Healthcare Market Expansion
A US healthcare technology company had a strong solution but an inconsistent sales motion and no focused approach to reaching the right clinical, operational and technology decision-makers.
We refined account prioritisation, mapped stakeholder groups and built a focused outbound program that gave the team a repeatable path to qualified enterprise healthcare conversations.